KOVID GUPTA FILMS

KOVID GUPTA FILMS

BOOKS

Kingdom of the Soap Queen : The Story of Balaji Telefilms

The year was 1992Doordarshan had a monopoly over the air waves with programmes like Ramayan, Mahabharat and Hum Log. The government just passed a series of economic reforms, now allowing foreign broadcasters to enter India.

 

With the entry of cable TV , the industry was poised for a gigantic leap; all it needed was a fairy godmother to wave her magic wand. And it finds one – in Ekta Kapoor!
 
Kingdom of the Soap Queen is the enchanting narrative of Balaji Telefilms. It tells the tale of how a laid-back 17 year-old metamorphosed into one of the most powerful women in media; how a project kickstarted with her mother from their home turned into India’s largest entertainment provider. And like every fairy tale, this too has its share of magic, curses, spells and potions. A story filled with more twists than the company’s 100+ soap operas, Kingdom of the Soap Queen showcases the journey that is Balaji. 
 
Kovid  brings to life the saga of a family that has created its place in the televisions of 138 million drawing rooms. This is the story behind the 15,000 hours of television software that have made India laugh and cry for over 25 years! 

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